Transform Guest Experiences with a Simple Scan
Use QR codes in your units to effortlessly grow your client database and nurture lasting relationships
1. "A simple scan of the QR code starts the process"
The Next Two Steps
The hospitality establishment simply displays a call to action and aQR code for the guest to scan. Once scanned the guest gets taken to simple sign up form. The sign up form once submitted defaults to a download.
2. A form appears which needs to be filled in and submitted.
3. The Guide appears - Voila!
The Benefits
Building a client database efficiently
Enhancing guest experience through quick access to information
Automating follow-up marketing for increased customer engagement
The Ethical Bribe:
One’s imagination determines how many ethical bribes you can have.
Ive used two in this example:
- A Restaurant Guide
- A Guest Manual
One could also do something like a guide to exploring the area as I did for this French Client,
The Cult of Preferred Platforms
Another common misconception is the belief that one social media platform reigns supreme. Whether it’s YouTube, TikTok, Facebook, Instagram, Twitter, or LinkedIn, marketers often swear allegiance to their preferred platform, convinced of its unparalleled effectiveness.
However, success in social media marketing requires a nuanced understanding of audience demographics, content preferences, and platform algorithms. What works on one platform may fall flat on another.
The Cost of Assumptions
Believing these misconceptions can come at a cost. Marketers who rely solely on social media for visibility and engagement may find themselves out of pocket, pouring resources into content that fails to reach its intended audience. Ignoring the realities of algorithmic limitations and user behavior can hinder growth and limit the effectiveness of marketing efforts.
Embracing Reality: A Holistic Approach
To navigate the complexities of modern marketing, it’s crucial to move beyond assumptions and adopt a strategic approach that prioritizes building and owning your database. As Mark Cuban famously said, “The person who controls the algorithm controls the world” By leveraging social media as a tool to cultivate and expand your database, you gain control over your marketing destiny.
Instead of relying solely on social media platforms, consider using them as a means to drive traffic to platforms you own, such as your website or landing pages. Encourage users to subscribe to your email list or opt-in for SMS updates. By doing so, you establish direct lines of communication with your audience, independent of algorithmic whims.
Email and SMS marketing allow you to engage with your audience on your terms, delivering targeted messages directly to their inboxes or phones. By building a database of engaged subscribers, you mitigate against the uncertainties of social media algorithms and platform changes.
In essence, the key to long-term marketing success lies in diversification and ownership. By using social media strategically to build your database, you not only amplify your reach but also safeguard your marketing efforts against external factors beyond your control.
So, let’s shift our focus from chasing likes and shares to cultivating meaningful connections and capturing valuable data. By harnessing the power of social media to build your database, you pave the way for sustained growth and success in the ever-evolving landscape of digital marketing.
Having a database at the heart of your marketing efforts mitigates your risk.
Take back your Power
The person who controls the algorithm owns the world.
Invest in Your Secretary in the Sky